Sanctify

A MVP mobile app for IWP Capital faith-based investing

A personal investment platform with education and screening tools designed to help investors to make informed investment decisions on the values they care about the most.

Team
6 Designers
Deliverables
Mobile Interface MVP
Timeline
Interaction, branding, prototype
Contribution
4 Months (design to dev start)

Overview

Business Growth

Investing With Purpose Capital wants to make faith-based investing accessible to the modern everyday Catholic with Sanctify.  No current market product exists for providing faith-based investment for the retail investors.

Problem Space

DIY screening is time-consuming and confusing

For the retail investor, research on a company’s business involvement based on specific values is a monumental challenge. It requires extensive time, energy, and resources and primarily results in unverifiable answers.

Solution Vision

Screen, Value-approved, Invest

Integrated investing and screening in one seamless experience with accurate score results from Faith and Family Value Scorecard (FFV) and education to support Catholic investment and other catholic related tasks for a range of users.

Goals

Growth

Consolidate IWP investing and screening services onto a single platform.

Streamline

Simplify user investing and screening experience into a delightful action.

Educate

Promote Catholic value-based for target users and users of similar values.

A shopping-like experience

Search, Add to cart & Check out

For the retail investor, research on a company’s business involvement based on specific values is a monumental challenge. It requires extensive time, energy, and resources and primarily results in unverifiable answers.

Track funds FFV results  

FFV result continuous updates

For the retail investor, research on a company’s business involvement based on specific values is a monumental challenge. It requires extensive time, energy, and resources and primarily results in unverifiable answers.

Educate FFV Scorecard

FFV result continuous updates

For the retail investor, research on a company’s business involvement based on specific values is a monumental challenge. It requires extensive time, energy, and resources and primarily results in unverifiable answers.

Impact

Sanctify new investing experience and MUCH MORE

Design are use to attract new users to join the waitlist as the app is under development. 20,000+ sign up

Increase efficiency of creating screen reports by 45%

Sanctify new investing experience and MUCH MORE

Internal user finds the new screening process to be easy and simplified compared to their existing internal platform process.

DIY screening a fund is time-consuming with unverifable results

Sanctify had no mobile app

IWP wants to make faith-based investing accessible to the modern everyday Catholic. A mobile app was essential in the business growth of expanding the screening service to the modern-day self-investor.

Design the mobile app from scratch

Sanctify had no mobile app

IWP wants to make faith-based investing accessible to the modern everyday Catholic. A mobile app was essential in the business growth of expanding the screening service to the modern-day self-investor.

DIY screening a fund is time-consuming with unverifable results

Sanctify had no mobile app

IWP wants to make faith-based investing accessible to the modern everyday Catholic. A mobile app was essential in the business growth of expanding the screening service to the modern-day self-investor.

User expectation for the MVP features

User Research

IWP wants to make faith-based investing accessible to the modern everyday Catholic. A mobile app was essential in the business growth of expanding the screening service to the modern-day self-investor.

Modernize the report generating process into a enjoyable experience

a delightful shopping experience

IWP wants to make faith-based investing accessible to the modern everyday Catholic. A mobile app was essential in the business growth of expanding the screening service to the modern-day self-investor.

Modernize the report generating process into a enjoyable experience

a delightful shopping experience

IWP wants to make faith-based investing accessible to the modern everyday Catholic. A mobile app was essential in the business growth of expanding the screening service to the modern-day self-investor.

Empower user to understand values

Design & Iteration

IWP wants to make faith-based investing accessible to the modern everyday Catholic. A mobile app was essential in the business growth of expanding the screening service to the modern-day self-investor.

Final Details

Sanctify had no mobile app

IWP wants to make faith-based investing accessible to the modern everyday Catholic. A mobile app was essential in the business growth of expanding the screening service to the modern-day self-investor.